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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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The change of content of newspapers Rudé právo in late 1989 in domestic policy
Zpěváčková, Barbora ; Suk, Pavel (advisor) ; Cebe, Jan (referee)
From 1948 to 1989, the newspaper Rudé právo was the central press authority of the Communist Party of Czechoslovakia. Its content that was presented to the public, was ideologically focused in accordance with the current propaganda line of the Communist Party. After the Velvet Revolution in 1989, the situation began to change and, above all, domestic political content began to go through considerable change. This thesis analyzes the domestic political articles that were published in the Rudé právo during 1989 - eleven months before the Velvet Revolution and the period after the Velvet Revolution until the end of 1989. This work captures what topics the texts dealt with, which topics were preferred and which were neglected. The thesis also captures and describes how and when exactly the content of the paper began to change, how the attitudes of editors and the tone of the texts has being changed, which new topics began to appear in the press and how the language and rhetoric of the newspaper have changed.
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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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